Advertiser Terms
Applies to all paid inventory · Last updated 2 November 2026
These terms apply to every sponsored article, press release, native tile and display unit bought on pulsegrid.media. They sit alongside the Terms of Use and the Editorial Policy. Where they conflict on editorial matters, the Editorial Policy wins.
1. What we sell
- Sponsored articles and press releases — commissioned, edited and published by PulseGrid with a permanent "Sponsored / Partner Content" label.
- Display inventory — leaderboard (728×90 / 970×90), billboard (970×250), in-article (336×280), half-page (300×600) and outstream video, at the fixed positions listed in the media kit.
- Native in-feed tiles — homepage carousel and the mid-article partner block, always labelled.
2. What we do not sell
We do not sell backlinks, anchor-text insertion, keyword-stuffed paragraphs, undisclosed paid coverage, or editorial approval rights over news reporting. Links inside sponsored content carry rel="sponsored" and are never passed off as editorial endorsements. Requests for do-follow backlinks are declined — link schemes breach Google's spam policies and Nigerian ARCON disclosure rules.
3. Labelling and disclosure
Every paid unit carries a visible label at the top of the unit, in a full-contrast chip that a reader cannot miss. Labels are not removable, not hover-only and not styled to blend into editorial furniture. Paid content never shares a byline with the newsroom and never appears in the main news feed without its label.
4. Editorial firewall
Advertisers may fact-check their own claims before publication and may reject a draft that misstates their product. Advertisers do not see, and cannot change, unrelated news coverage, the newsroom's story selection, or the labelling applied to their own unit. Sponsored content is written to the same accuracy standard as news: claims must be supportable and, where factual, sourced.
5. Booking, creative and deadlines
- Bookings are confirmed in writing with flight dates, slot, format and rate. The self-serve booking flow ships in Phase 2; until then the ad team confirms by email.
- Display creative is due at least three business days before the flight starts. Late creative may shorten the flight; it does not extend it.
- We may refuse or pull creative that is unlawful, misleading, or that breaches our advertising standards, and will refund the unused portion of the flight.
6. Rates and payment
Rates are quoted in naira, exclusive of VAT and any applicable withholding tax. Display is invoiced on confirmation; sponsored content is invoiced 50% on commission and 50% on publication. Late payment may pause an active flight.
7. Measurement
We report impressions and clicks from our own ad server and, where a campaign uses a third-party tag, from that vendor. We do not guarantee conversion outcomes, and we do not share reader-level personal data with advertisers — only aggregate performance. Personalised advertising only runs for readers who granted consent through the NDPR banner.
8. Cancellation
Display flights may be cancelled with seven days' written notice before the start date at no charge. Sponsored content may be cancelled before the draft is commissioned; once reporting has started, the commission fee is retained.
9. Liability
The advertiser warrants that it holds the rights to all supplied copy, images, marks and data, and indemnifies PulseGrid against third-party claims arising from that material. Our aggregate liability for any campaign is limited to the fees paid for that campaign.
10. Contact
Advertising: advertise@pulsegrid.media · Editorial standards: newsroom@pulsegrid.media